Mobile apps, already breaking records in 2022, are on track to continue that trend, with experts predicting global consumer spending will reach over $233 billion by 2026. Gross revenues are expected to climb at a 12% compound annual growth rate until 2026, rising a total of 77%. This spend includes premium app purchases, in-app purchases, and subscriptions.
Experts are also forecasting app installs will continue to grow over this period.
This is good news for any brand with a mobile app presence. It also underscores the importance of a robust and proactive mobile app brand protection strategy and enforcement program.
Mobile apps have become an integral part of our everyday lives. With apps being used for everything from entertainment to shopping, to social and business, brands need to ensure that their customers have authentic and safe experiences with their brands online. Rogue apps and misleading activity masquerading as your brand not only puts your customers' safety and security at risk but can lead to long-term repercussions for your brand including reputational damage, revenue loss, increased support costs, and decreased customer satisfaction and loyalty.
For more information on how to plan an effective mobile app enforcement program to augment your overall brand protection strategy, we've published an informative guide that you can download here.