AppDetex Brand Protection Blog

Social Media Influencers and Keeping Your Brand #Hashtag Compliant

Posted by AppDetex Marketing on Jun 27, 2017 6:00:00 AM

Social media is big business these days. Instagram boasts 250 million active daily users, and with 6,000 tweets a second, Twitter racks up over 500 million tweets per day.

While brand holders and companies are taking advantage of this by starting their own social media accounts and sending out their own messages, the practice of using social-media influencers, endorsements and sponsored posts has exploded, and it’s caught the attention of the FTC.

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Topics: Social Media