‘Tis the season to start holiday shopping. For many, that means it is time to start looking for presents for friends and family. In many cases, that includes a trip online to look for good deals on golfing equipment. Unfortunately, while that club for Uncle Rico might look like a screaming deal, what you order (and pay for) and what they ultimately get can potentially be two very, very different things.
Last week, AppDetex participated in the Anti-Counterfeiting and Brand Protection Summit in San Francisco. The annual event is in its 20th year. And while the round-table discussions and lectures covered a wide variety of topics, the focus was on the future of anti-counterfeiting and brand protection efforts across the globe. Below is a quick overview.
Topics: anti-counterfeiting, trademark infringement, brand protection service, intellectual property protection, knockoff, e-commerce, intellectual property, intellectual property, trademark, copyright, trademarks, copyright, Online Shopping
We survived the Black Friday weekend, and as we pick through the rubble of door buster deals and record breaking online sales, it’s clear this is a year for the record books.
A report from Adobe indicates that online shopping reached $5.03 billion with a record $2.87 billion of that coming in on Black Friday. More than one-third (36.9%) of all sales were made online this year with 44.6% made via smartphones and apps.
It’s the most wonderful time of year…for online retailers. We plowed through the biggest Halloween on record yet ($9.1 billion dollars) and are screaming down the pipeline towards two of the year’s biggest consumer days, Black Friday and Cyber Monday. While the brick and mortar stores still rule Black Friday, Cyber Monday has quickly grown to become a financial juggernaut for brand holders with an online presence.
The online marketplace continues to grow as more vendors are placing products both in brick-and-mortar stores as well as in e-commerce marketplaces. Online sales make up 8.8% of all retail spending, a number that is expected to increase exponentially. Unfortunately, that also means that the number of less than honest vendors may also increase, and with them, their stock of counterfeit and knock-off products.
As a brand-holder, help keep your consumers educated in the digital world and share our top-10 tips for safe online shopping.