AppDetex Brand Protection Blog

Mobile Apps and Malware: Shielding Your Brand from Unseen Cyber Threats

Posted by Beckie Lombardi on Dec 27, 2017 9:30:17 AM

This article originally ran on the Appdetex.com blog in October 2013.  It has been updated to reflect recent statistics and trends.

Mobile device use has finally surpassed laptops as the number one way in which consumers browse online marketplaces, catch up on news, and check their Facebook accounts.  According to Stonetemple.com, 55.79% of web traffic now originates from mobile devices.  And with more than 5 million apps available for download in the Google Play and Apple App Store combined, apps are big business.  It’s estimated that by 2020 mobile apps will generate over $189 billion dollars in revenue.    

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Topics: Brand Protection, AppDetex, Mobile Apps

Ringing in a Record Holiday Season

Posted by Beckie Lombardi on Nov 27, 2017 12:28:20 PM

We survived the Black Friday weekend, and as we pick through the rubble of door buster deals and record breaking online sales, it’s clear this is a year for the record books.

A report from Adobe indicates that online shopping reached $5.03 billion with a record $2.87 billion of that coming in on Black Friday. More than one-third (36.9%) of all sales were made online this year with 44.6% made via smartphones and apps.

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Topics: AppDetex, Marketplaces, Mobile Apps, Online Shopping

Is Your Mobile App Ready for Cyber Monday?

Posted by Beckie Lombardi on Nov 14, 2017 9:58:56 AM

It’s the most wonderful time of year…for online retailers.  We plowed through the biggest Halloween on record yet ($9.1 billion dollars) and are screaming down the pipeline towards two of the year’s biggest consumer days, Black Friday and Cyber Monday. While the brick and mortar stores still rule Black Friday, Cyber Monday has quickly grown to become a financial juggernaut for brand holders with an online presence.

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Topics: AppDetex, Brand Protection, Mobile Apps, Online Shopping

Fighting the Internet’s Bad Guys: Why We Invested in AppDetex (an excerpt)

Posted by Beckie Lombardi on Nov 7, 2017 6:09:56 PM

In the 10 years since the first iPhone was released, the number of applications in the Apple mobile app store has swelled to over 2 million. There are another 2.2 million apps on the Google Play store. There have been 268 billion total mobile app downloads, which have generated over $77B in mobile commerce every year. Consumers’ time spent in mobile apps has increased 114 percent since 2014.

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Topics: AppDetex, Brand Protection, Mobile Apps

Have You Gone Digital Yet?  The Explosion of Branded Retail Apps

Posted by Beckie Lombardi on Oct 17, 2017 11:34:02 AM

The numbers are in, and the news is nothing but good for branded online shopping apps. App Annie's new report indicates that time spent online shopping via app portals is on the rise, with the average consumer spending close to 50 minutes a month, or 10 hours a year, shopping exclusively online via apps like Amazon, Etsy, Wish and others.

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Topics: AppDetex, Brand Protection, Mobile Apps

Branded Apps Aren't Just for the Big Corporations Anymore

Posted by AppDetex Marketing on Jun 29, 2017 6:00:00 AM

 App Annie just released its most recent forecast, reporting that globally, people will spend a total of 3.5 trillion hours on mobile apps by the year 2021. Those hours are expected to generate revenue of over $6.3 trillion dollars, up from $1.6 billion in 2016. The United States is the current global leader in app development with Google Play and iOS apps making up 24% of all new apps released in 2016.

With this forecasted growth in the mobile app marketplace, brands have to ask themselves, is now the time to get in on the app boom?


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Topics: Mobile Apps

Cybersecurity and the Explosion of Mobile Apps

Posted by AppDetex Marketing on Jun 6, 2017 6:00:00 AM

Mobile devices are everywhere. From the casual user who checks Facebook on their phone to the employee who uses mobile integrated software to do their job, the number of devices and apps that run on those devices has exploded. Unfortunately, along with the ubiquitousness of mobile devices comes a proliferation of malware and ways for bad actors to maliciously access your information using apps.

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Topics: Mobile Apps

2017 Mobile App Trends and Predictions

Posted by AppDetex Marketing on Mar 21, 2017 6:00:00 AM

 Ouija boards. Magic 8-balls. Psychic hotlines. Everyone wishes they had the ability to see the future and predict ahead of time what is going to happen but none of these tactics is exactly reliable, and certainly not standard practice for anyone who wants to be taken seriously in the corporate world.

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Topics: Mobile Apps

AppDetex Launches Enhanced Enforcement Portal For Mobile Apps

Posted by AppDetex Marketing on Mar 6, 2017 6:00:00 AM

For the first time, enforcing on hundreds of apps is as simple as deleting an email.

Boise, ID March 06, 2014

 AppDetex today announced the launch of its Enhanced Enforcement Portal (EEP) – a revolutionary new way for clients to quickly and easily enforce on hundreds of mobile apps at a time. AppDetex’s robust solution reduces intellectual property infringement while optimizing app user acquisition and customer support costs.

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Topics: Mobile Apps

Digital Entertainment World Stirs Industry Excitement in Brand Protection

Posted by AppDetex Marketing on Mar 15, 2016 6:00:00 AM
The future. Is your company ready for it?


February 9th saw the kickoff of the 2016 Digital Entertainment World (DEW) in Los Angeles, CA. This is the 4th year of the conference, which, among other things, is a chance for 12 selected startups from all over the world to jumpstart their companies in a competition. It’s also an opportunity for industry professionals to get together and discuss their observations, trends, and the development and monetization of digital content. DEW’s mantra is that it is “the only conference about the complete digital content ecosystem”.

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Topics: Mobile Apps

Location, Location, Location Critical in Online Marketplaces and Mobile Apps

Posted by AppDetex Marketing on Sep 26, 2014 6:00:00 AM

You’ve heard it before: “location is everything.” The wrong location might be all that separates a sinking business from its thriving, downtown counterpart. That’s why smart business owners spend so much time and money researching traffic patterns, surrounding companies, neighborhood reputations, community make-up, and many other factors before selecting a storefront. They want to make sure they’ll find a strong customer base at their chosen site.

These days, though, there’s a “location” that doesn’t require time, money, or analysis before companies can trust it to be a successful business locale—the online marketplace. E-commerce is the way of the future: businesses can now reach consumers at almost any spot on the globe and any time of the day. There’s no need to wait for customers to come to a physical store because companies can bring goods and services directly to consumers through desktop computers and mobile devices.

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Topics: Mobile Apps, Marketplaces

Masquerading Mobile Apps: The Rise of the Clones and the Role of Brand Protection

Posted by AppDetex Marketing on Aug 29, 2014 6:00:00 AM

It’s starting to look like 2014 may be the year of the mobile app. January of 2014 was the first month in which mobile app access to the Internet exceeded traditional PC access, at least for Americans. It’s no news that total mobile Internet usage has outpaced PC access in the past, but January was the first time that the mobile access was through specific mobile apps rather than mobile web browsers, signaling a move from multipurpose access to specialized applications.

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Topics: Mobile Apps

The Business of Mobile In-App Purchases

Posted by AppDetex Marketing on Jun 11, 2014 6:00:00 AM

The rise of the freemium business model in the app marketplace makes brand protection a growing challenge. Check out the latest from Infographic World below.

 The numbers may surprise you.

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Topics: Mobile Apps

AppDetex Launches Enhanced Enforcement Portal For Mobile Apps

Posted by AppDetex Marketing on Mar 6, 2014 6:00:00 AM

For the first time, enforcing on hundreds of apps is as simple as deleting an email.

Boise, ID March 06, 2014

AppDetex today announced the launch of its Enhanced Enforcement Portal (EEP) – a revolutionary new way for clients to quickly and easily enforce on hundreds of mobile apps at a time. AppDetex’s robust solution reduces intellectual property infringement while optimizing app user acquisition and customer support costs.

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Topics: Mobile Apps

Booming App Stores Require Robust Security and Brand Protection

Posted by AppDetex Marketing on Jan 8, 2014 6:00:00 AM

Apple® reported earlier this month on the incredible year it’s app store had in 2013, citing that customers spent over $10 billion, with $1 billion of those expenditures occurring in the month of December (Apple, 2014). These figures are amazing for Apple® and are something to marvel at as we consider the growing strength and economic powerhouse of the app stores. 

These figures take on an even greater awe and potential cause for concern when Trend Micro’s security roundup is added to the mix.

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Topics: Mobile Apps