AppDetex Brand Protection Blog

Ringing in a Record Holiday Season

Posted by Beckie Lombardi on Nov 27, 2017 12:28:20 PM

We survived the Black Friday weekend, and as we pick through the rubble of door buster deals and record breaking online sales, it’s clear this is a year for the record books.

A report from Adobe indicates that online shopping reached $5.03 billion with a record $2.87 billion of that coming in on Black Friday. More than one-third (36.9%) of all sales were made online this year with 44.6% made via smartphones and apps.

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Topics: AppDetex, Marketplaces, Mobile Apps, Online Shopping

The Very Real Problem of Fake Food

Posted by Beckie Lombardi on Sep 21, 2017 9:43:39 AM

 

When you hear the words fake food, you probably immediately think of the plastic fruits and veggies that come with children's toy kitchens.  Odds are, you’re not thinking about what ends up on your own dinner plate or is sold to your consumers.

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Topics: Brand Protection, Consumer safety, Counterfeit, Marketplaces

10 Tips to Help your Customers Avoid Purchasing Counterfeit Goods

Posted by Beckie Lombardi on Jul 10, 2017 4:52:50 PM

They say imitation is the highest form of flattery, but when it comes to corporations, illegal trademark and product infringement, imitation can easily go from flattery to felony. According to OECD.com, counterfeit items add up to nearly half a trillion dollars a year. And yes, that’s trillion…with a T.

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Topics: Counterfeit, Marketplaces

Identifying the Invisible Man: It’s Up To Software To Peer Through Counterfeit Seller Anonymity

Posted by AppDetex Marketing on Oct 10, 2016 6:00:00 AM

Brands are woefully disadvantaged as they defend against eroding revenues and reputation loss caused by online counterfeit. The two elephants in the ether that place them at such a disadvantage are invisible and very tough to overcome: seller anonymity and marketplace complicity.


Photo compliments of VOA News

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Topics: Marketplaces

A Strategy Shift to Produce Effective Brand Protection in Marketplaces (Part 2)

Posted by AppDetex Marketing on Aug 24, 2016 6:00:00 AM

InPart 1of this series, we explored the various challenges faced by companies attempting to protect their brands in the quickly accelerating world of online marketplaces.

So, what’s to be done in the face of innumerable hurdles? Inaction exacerbates the problems, including accelerated write-downs and persistent revenue loss. So, battle it must be. However, coherent objectives are imperative before proceeding; otherwise it’s good money after bad. Intuitively, it makes sense to take the fight to the factory floor and attack the problem where it originates. In reality though, raids on manufacturers, while offering a bit of excitement, do not fully stem production. And, as for tracking down online rogue operators? Consider cases like Alexander Wang and the cost of litigation vs. the payout.

“Before he moves, I am there”

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Topics: Marketplaces

The Long Road to Efficacy in Brand Protection in Marketplaces (Part 1)

Posted by AppDetex Marketing on Aug 23, 2016 6:00:00 AM

 

Aug 23, 2016

Among brand protection issues, counterfeit is one of the most mature, ranging and detrimental issues to rights holders. Counterfeiters are doggedly embedded in every important online venue and are managing to expand their exploits by about 15% each year.

 

Image courtesty of VOA News.

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Topics: Marketplaces

Location, Location, Location Critical in Online Marketplaces and Mobile Apps

Posted by AppDetex Marketing on Sep 26, 2014 6:00:00 AM

You’ve heard it before: “location is everything.” The wrong location might be all that separates a sinking business from its thriving, downtown counterpart. That’s why smart business owners spend so much time and money researching traffic patterns, surrounding companies, neighborhood reputations, community make-up, and many other factors before selecting a storefront. They want to make sure they’ll find a strong customer base at their chosen site.

These days, though, there’s a “location” that doesn’t require time, money, or analysis before companies can trust it to be a successful business locale—the online marketplace. E-commerce is the way of the future: businesses can now reach consumers at almost any spot on the globe and any time of the day. There’s no need to wait for customers to come to a physical store because companies can bring goods and services directly to consumers through desktop computers and mobile devices.

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Topics: Mobile Apps, Marketplaces