With the ease of online distribution and the availability of affordable manufacturing, the number of incidents of global piracy are on the rise. For anyone with IP online, the threat is real, and the effects can be devastating to both the reputation and bottom line of companies large and small. As perpetrator efforts become more creative and advanced, it’s up to brand holders to fight back. While there are numerous ways for the unauthorized use of digitally protected copyrighted materials to be traced and reprimanded using anti-piracy stings by several governing authorities, it’s often up to the IP holder to instigate the actions.
Halloween is just a few short days away. If you’re like millions of Americans, you’ve already picked up your costume. For many, the tradition of picking up a pre-made costume goes back to childhood. In the United States alone, consumers are expected to spend over $9 billion on the holiday this year; it’s good business for the costume manufacturers.
While going to the store to pick up your costume might be just part of the holiday to-do list, it wasn’t always that way. Buying pre-made costumes wasn’t a possibility a hundred years ago.