AppDetex Brand Protection Blog

Counterfeiters Can Do Major Damage to Your Brand’s Reputation

Posted by Guest Post on Feb 27, 2018 9:26:47 AM

 

*This blog was originally posted on the Fredrikson & Byron, P.A. website. 

Counterfeiters can do major damage to your brand's reputation.  Just ask brands like 3M, whose respirator masks were knocked off by an Asian manufacturer that sold products that looked very similar to 3M’s authentic goods, but did not protect workers’ lungs … or 5-Hour Energy®, whose drinks were counterfeited in a filthy, unregulated plant … or Apple, whose phone chargers were knocked off by manufacturers that sold products that started on fire.

These sorts of counterfeiting scenarios can do irreparable harm to a brand. That is why those who have worked so hard to build a brand must protect it.

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Topics: anti-counterfeiting, blog posts, brand protection service, knockoff

AppDetex Attends the 20th Annual Anti-Counterfeiting and Brand Protection Summit

Posted by Beckie Lombardi on Feb 7, 2018 9:36:31 AM

Last week, AppDetex participated in the Anti-Counterfeiting and Brand Protection Summit in San Francisco. The annual event is in its 20th year. And while the round-table discussions and lectures covered a wide variety of topics, the  focus was on the future of anti-counterfeiting and brand protection efforts across the globe. Below is a quick overview.

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Topics: anti-counterfeiting, trademark infringement, brand protection service, intellectual property protection, knockoff, e-commerce, intellectual property, intellectual property, trademark, copyright, trademarks, copyright, Online Shopping

Intellectual Property: Innovation or Theft?

Posted by Rae Shubin on Nov 3, 2017 12:29:19 PM

We hear it all the time: Innovation is the key to the future. In the last twenty years, innovation has led to amazing technological breakthroughs across a variety of industries, all for the sake of making the lives of consumers easier. However, innovation is not easy; time and effort are spent in hopes of turning a profit.

 In a global culture of constant innovation, some countries feel they are being left behind. Their answer to a lack of internal innovation is to look outward, a feat made far easier with the rise of the internet. Global communication, seen as a resource, fuels the innovative spirit of those interested in creating something to make the world better. However the same tool that inspires creativity in some, inspires greed in others, blurring the line between innovation and theft.

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Topics: intellectual property, IP, knockoff, Counterfeit