AppDetex Brand Protection Blog

Anti-Counterfeiting Summit West: Wrapping It Up With Michael Krause

Posted by Beckie Lombardi on Feb 13, 2018 9:34:42 AM

As reported in our previous blog, AppDetex attended the 20th Annual Anti-Counterfeiting Summit West in San Francisco. In addition to our overview of the event,  we gathered the observations and key takeaways from our designated representative, Michael Krause, AppDetex’s Head of Global Customer Service.

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Topics: anti-counterfeiting, blog posts, brand protection service, trademark infringement, intellectual property protection, e-commerce, IP, copyright

Intellectual Property: Innovation or Theft?

Posted by Rae Shubin on Nov 3, 2017 12:29:19 PM

We hear it all the time: Innovation is the key to the future. In the last twenty years, innovation has led to amazing technological breakthroughs across a variety of industries, all for the sake of making the lives of consumers easier. However, innovation is not easy; time and effort are spent in hopes of turning a profit.

 In a global culture of constant innovation, some countries feel they are being left behind. Their answer to a lack of internal innovation is to look outward, a feat made far easier with the rise of the internet. Global communication, seen as a resource, fuels the innovative spirit of those interested in creating something to make the world better. However the same tool that inspires creativity in some, inspires greed in others, blurring the line between innovation and theft.

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Topics: intellectual property, IP, knockoff, Counterfeit

The Spooky Reality of Protecting Your Costume Designs

Posted by Beckie Lombardi on Oct 26, 2017 11:15:10 AM

The amount of money Americans plan to spend this Halloween season is positively…scary. Last year’s spending topped a record breaking $8.4 billion and according to the National Retail Federation, 2017 is on track to top that by an estimated 8.3%, coming in at $9.1 billion dollars. All this is good news for retailers and brands focused on items like decorations, accessories, candy, and of course, costumes.

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Topics: Brand Protection, Costumes, IP

3D Printing and Protecting Your IP

Posted by Beckie Lombardi on Sep 14, 2017 1:31:43 PM

3D printing is revolutionizing the print-on-demand world, ushering in a new era of instant manufacturing, cutting edge product design, and in some cases, helping medical innovation leapfrog ahead at light year speed. This ability to instantly create an item is having a huge impact on the creative industry.  

It’s also opened the door for a tidal wave of piracy and copyright issues. The ease of designing and printing your own products at home means it is even easier for consumers to create their own designs based on trademarked content. And with the relative newness of the 3D industry, legal professionals are grappling with the intellectual property (IP) issues involved, including copyrights, patents and trademarks. How exactly does a company protect their IP from 3D piracy? 

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Topics: AppDetex, Brand Protection, IP