With the ease of online distribution and the availability of affordable manufacturing, the number of incidents of global piracy are on the rise. For anyone with IP online, the threat is real, and the effects can be devastating to both the reputation and bottom line of companies large and small. As perpetrator efforts become more creative and advanced, it’s up to brand holders to fight back. While there are numerous ways for the unauthorized use of digitally protected copyrighted materials to be traced and reprimanded using anti-piracy stings by several governing authorities, it’s often up to the IP holder to instigate the actions.
Cosplay is phenomenally popular, and with the explosion of fan-based conventions and events, more IP and brand holders are seeing their work show up in elaborately made “homage” costumes. While many cosplayers limit their creations to single pieces made for personal use, a few bad actors play fast and loose with designs, and some brand holders are discovering their hard work commercialized by unauthorized copycats.
Keeping your brand safe in an increasingly digital and online world can be difficult. Luckily, AppDetex's Marketplace Solution makes that job easier by following seven simple values. Learn all about our Marketplaces offerings and how we help protect companies of all sizes when dealing with e-commerce.
Last week, AppDetex participated in the Anti-Counterfeiting and Brand Protection Summit in San Francisco. The annual event is in its 20th year. And while the round-table discussions and lectures covered a wide variety of topics, the focus was on the future of anti-counterfeiting and brand protection efforts across the globe. Below is a quick overview.
Topics: anti-counterfeiting, trademark infringement, brand protection service, intellectual property protection, knockoff, e-commerce, intellectual property, intellectual property, trademark, copyright, trademarks, copyright, Online Shopping
Congratulations! You’re starting a business. You’ve got a product you believe in, a business plan that’s rock solid, and a marketing strategy that’s guaranteed to put you at the top of the game. But wait, before you really launch your new empire, you should consider registering an official trademark.
Here are 5 questions and answers about trademarks to get you started.