In the world of competitive business, profit lies in innovation and quality. Unfortunately, there are many who unscrupulously copy the hard work of others in the quest for a quick buck. This practice, known as counterfeiting, is big business, and costs legitimate brand and IP holders millions of dollars a year in lost revenue as well as potential irreparable reputation loss and customer harm.
With the ease of online distribution and the availability of affordable manufacturing, the number of incidents of global piracy are on the rise. For anyone with IP online, the threat is real, and the effects can be devastating to both the reputation and bottom line of companies large and small. As perpetrator efforts become more creative and advanced, it’s up to brand holders to fight back. While there are numerous ways for the unauthorized use of digitally protected copyrighted materials to be traced and reprimanded using anti-piracy stings by several governing authorities, it’s often up to the IP holder to instigate the actions.
Part of fulfilling the AppDetex promise to consistently provide our clients with the most cutting edge information and protection means sending out members of our team to different brand protection conferences and symposiums around the world. Last week, Michael Krause, Head of Global Customer Success, attended INTA’s Brands and Innovation Conference in New York City.
As reported in our previous blog, AppDetex attended the 20th Annual Anti-Counterfeiting Summit West in San Francisco. In addition to our overview of the event, we gathered the observations and key takeaways from our designated representative, Michael Krause, AppDetex’s Head of Global Customer Service.
Last week, AppDetex participated in the Anti-Counterfeiting and Brand Protection Summit in San Francisco. The annual event is in its 20th year. And while the round-table discussions and lectures covered a wide variety of topics, the focus was on the future of anti-counterfeiting and brand protection efforts across the globe. Below is a quick overview.
Topics: anti-counterfeiting, trademark infringement, brand protection service, intellectual property protection, knockoff, e-commerce, intellectual property, intellectual property, trademark, copyright, trademarks, copyright, Online Shopping
Mobile apps have quickly become the preferred platform for customers to interact with brand holders and companies are jumping on the app bandwagon by the thousands. And while there are benefits to this new technology, there are also clear drawbacks, including the potential damage to your brand from trademark infringement.