AppDetex Brand Protection Blog

Six steps golf manufacturers can take to help protect consumers this holiday season

Posted by Beckie Lombardi on Nov 29, 2018 10:19:07 AM

‘Tis the season to start holiday shopping. For many, that means it is time to start looking for presents for friends and family. In many cases, that includes a trip online to look for good deals on golfing equipment. Unfortunately, while that club for Uncle Rico might look like a screaming deal, what you order (and pay for) and what they ultimately get can potentially be two very, very different things.

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Topics: anti-counterfeiting, brand protection service, counterfeit golf products, intellectual property, trademark, Consumer safety, Online Shopping

AppDetex Attends the 20th Annual Anti-Counterfeiting and Brand Protection Summit

Posted by Beckie Lombardi on Feb 7, 2018 9:36:31 AM

Last week, AppDetex participated in the Anti-Counterfeiting and Brand Protection Summit in San Francisco. The annual event is in its 20th year. And while the round-table discussions and lectures covered a wide variety of topics, the  focus was on the future of anti-counterfeiting and brand protection efforts across the globe. Below is a quick overview.

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Topics: anti-counterfeiting, trademark infringement, brand protection service, intellectual property protection, knockoff, e-commerce, intellectual property, intellectual property, trademark, copyright, trademarks, copyright, Online Shopping

DMCA Agent Registration, Easy Peasy

Posted by Ben Milam on Nov 21, 2017 12:15:36 PM

Ben Milliam is the Executive Vice President/General Counsel of AppDetex.

The Digital Millennium Copyright Act (“DMCA”) provides safe harbors from copyright infringement liability for online service providers who allow users to post or store material on their systems, search engines, directories, and other information location tools.[1]  To qualify, a service provider must designate an agent to receive notifications of claimed copyright infringement – both on the service provider’s website and with the U.S. Copyright Office. Previously, the Copyright Office accepted the filing of hardcopy agent designations. New designations, however, must now use the Copyright Office’s online electronic system.

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Topics: DMCA, copyright, intellectual property, trademark

Intellectual Property: Innovation or Theft?

Posted by Rae Shubin on Nov 3, 2017 12:29:19 PM

We hear it all the time: Innovation is the key to the future. In the last twenty years, innovation has led to amazing technological breakthroughs across a variety of industries, all for the sake of making the lives of consumers easier. However, innovation is not easy; time and effort are spent in hopes of turning a profit.

 In a global culture of constant innovation, some countries feel they are being left behind. Their answer to a lack of internal innovation is to look outward, a feat made far easier with the rise of the internet. Global communication, seen as a resource, fuels the innovative spirit of those interested in creating something to make the world better. However the same tool that inspires creativity in some, inspires greed in others, blurring the line between innovation and theft.

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Topics: intellectual property, IP, knockoff, Counterfeit

What Exactly is IP?

Posted by Beckie Lombardi on Sep 13, 2017 10:10:03 AM

Intellectual property (IP) is often the most important and often overlooked asset of a business.

From the organization and initial launch to focusing on sales and cash flow and (hopefully) profit, it’s easy to forget about protecting your IP when launching a new business or product.

But what exactly is IP?

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Topics: Brand Protection, AppDetex, intellectual property, trademark, copyright