Savvy shoppers have learned to be cautious when shopping in online marketplaces to ensure that the products they purchase are genuine articles. As a result, counterfeiters are always searching for new forums to market their “products,” which now includes infiltrating social media platforms.
In the quest to quash counterfeit products, many online e-commerce sites are utilizing software specifically designed to help brand holders protect their IP. In the past, a brand holder would wait days, weeks, and sometimes months for a complaint against a counterfeit vendor to take effect, all the while seeing their brand diluted with multiple fraudulent copies.
Now, improvements to complaint reporting and processing has reduced that time to just over 24 hours, a change that is bringing relief to thousands of companies, both large and small.
We’re creeping ever closer to the holiday season, and with it, the rush to purchase the perfect present. While the drive to save money can be a powerful incentive for a thrifty shopper to grab a product that is "close" to what they're looking for, the reality is, counterfeit items are a serious problem. Having educated consumers that know the difference between fake and real not only helps protect your bottom line, but also provides you with a valuable resource as they can alert a brand holder to suspicious products.
We hear it all the time: Innovation is the key to the future. In the last twenty years, innovation has led to amazing technological breakthroughs across a variety of industries, all for the sake of making the lives of consumers easier. However, innovation is not easy; time and effort are spent in hopes of turning a profit.
In a global culture of constant innovation, some countries feel they are being left behind. Their answer to a lack of internal innovation is to look outward, a feat made far easier with the rise of the internet. Global communication, seen as a resource, fuels the innovative spirit of those interested in creating something to make the world better. However the same tool that inspires creativity in some, inspires greed in others, blurring the line between innovation and theft.
A December 2016 report by the Center for the Analysis of Terrorism (CAT), established a clear link between black market practices and the funding of terrorists across the globe. These black market practices include the sale of counterfeit and knock-off goods and the illicit trade and smuggling of legitimate products. Common items seized during raids include CDs, DVDs, software, games, toys, smartphones, footwear, clothing and, at the top of the list in overwhelming numbers, cartons of cigarettes.
Toys are supposed to inspire play and creativity, but when it comes to counterfeit, it’s anything but fun and games. Counterfeit products are on the rise, and that includes toy knock-offs.
When you hear the words fake food, you probably immediately think of the plastic fruits and veggies that come with children's toy kitchens. Odds are, you’re not thinking about what ends up on your own dinner plate or is sold to your consumers.
They say imitation is the highest form of flattery, but when you’re a company producing a product and you stumble across a counterfeit copy online, flattery might be the furthest thing from your mind. What should you, the rightful brand holder, do when you find a counterfeit product?
The online marketplace continues to grow as more vendors are placing products both in brick-and-mortar stores as well as in e-commerce marketplaces. Online sales make up 8.8% of all retail spending, a number that is expected to increase exponentially. Unfortunately, that also means that the number of less than honest vendors may also increase, and with them, their stock of counterfeit and knock-off products.
As a brand-holder, help keep your consumers educated in the digital world and share our top-10 tips for safe online shopping.
Counterfeiting is a lucrative industry. When it moves from the seedy back alley vendors and street hawkers to the online world, the ability to tell a shady bad actor from an honest vendor can be downright impossible for unsuspecting consumers and devastating for companies. A slick looking website can easily disguise a seedy seller peddling sub-par electronics. With just a few keystrokes a counterfeiter can quickly build a website meant to look deceptively like a legitimate business, complete with stolen logos and manipulated photos.
Unfortunately, the shady world of counterfeit products is a bit like the mythical Hydra; cut off one head and two more pop-up in its place. For this reason alone, a company has to be proactive, not reactive, when it comes to stopping counterfeits.
Here are five ways you can help protect your company from counterfeiters:
They say imitation is the highest form of flattery, but when it comes to corporations, illegal trademark and product infringement, imitation can easily go from flattery to felony. According to OECD.com, counterfeit items add up to nearly half a trillion dollars a year. And yes, that’s trillion…with a T.