AppDetex Brand Protection Blog

The Spooky Reality of Protecting Your Costume Designs

Posted by Beckie Lombardi on Oct 26, 2017 11:15:10 AM

The amount of money Americans plan to spend this Halloween season is positively…scary. Last year’s spending topped a record breaking $8.4 billion and according to the National Retail Federation, 2017 is on track to top that by an estimated 8.3%, coming in at $9.1 billion dollars. All this is good news for retailers and brands focused on items like decorations, accessories, candy, and of course, costumes.

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Topics: Brand Protection, Costumes, IP

A Brief History of Licensed Halloween Costumes

Posted by Beckie Lombardi on Oct 24, 2017 12:27:00 PM

Halloween is just a few short days away. If you’re like millions of Americans, you’ve already picked up your costume. For many, the tradition of picking up a pre-made costume goes back to childhood. In the United States alone, consumers are expected to spend over $9 billion on the holiday this year; it’s good business for the costume manufacturers.

While going to the store to pick up your costume might be just part of the holiday to-do list, it wasn’t always that way. Buying pre-made costumes wasn’t a possibility a hundred years ago. 

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Topics: AppDetex, Brand Protection, Costumes, licensing