The amount of money Americans plan to spend this Halloween season is positively…scary. Last year’s spending topped a record breaking $8.4 billion and according to the National Retail Federation, 2017 is on track to top that by an estimated 8.3%, coming in at $9.1 billion dollars. All this is good news for retailers and brands focused on items like decorations, accessories, candy, and of course, costumes.
Halloween is just a few short days away. If you’re like millions of Americans, you’ve already picked up your costume. For many, the tradition of picking up a pre-made costume goes back to childhood. In the United States alone, consumers are expected to spend over $9 billion on the holiday this year; it’s good business for the costume manufacturers.
While going to the store to pick up your costume might be just part of the holiday to-do list, it wasn’t always that way. Buying pre-made costumes wasn’t a possibility a hundred years ago.