AppDetex Brand Protection Blog

Six steps golf manufacturers can take to help protect consumers this holiday season

Posted by Beckie Lombardi on Nov 29, 2018 10:19:07 AM

‘Tis the season to start holiday shopping. For many, that means it is time to start looking for presents for friends and family. In many cases, that includes a trip online to look for good deals on golfing equipment. Unfortunately, while that club for Uncle Rico might look like a screaming deal, what you order (and pay for) and what they ultimately get can potentially be two very, very different things.

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Topics: anti-counterfeiting, brand protection service, counterfeit golf products, intellectual property, trademark, Consumer safety, Online Shopping

AppDetex at IACC 2018 - Orlando

Posted by Michael Krause on Oct 25, 2018 12:23:26 PM

Last week, AppDetex attended the IACC conference in Orlando, Florida. With an emphasis on Latin America and the ongoing challenge of brand protection across the globe, the conference highlighted not only the issues associated with the distribution of counterfeit products across South America but also many of the ongoing challenges of border jurisdiction as well as solid IP law and policy.

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Topics: copyright, trademarks, Consumer safety, anti-piracy, Conference, IACC2018

Brand Protection: Keeping Customers Safe with App Downloads

Posted by Beckie Lombardi on Jan 25, 2018 12:14:57 PM

Apple rang in the New Year in a big way when the app store managed to net $300 million dollars on the 1st of January, 2018, helping to again prove that apps are big business, and with that business comes big profits for the brands that are utilizing this technology.

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Topics: Consumer safety

Grinch Bots are Stealing Christmas

Posted by Beckie Lombardi on Dec 13, 2017 12:09:43 PM

It’s every parent’s worst nightmare, just days away from Christmas and the hottest toys of the season are sold out across the country. Instead of being beaten to the deals by other, thriftier shoppers, parents are now battling it out with sophisticated computer programs, known as “Grinch bots.” 

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Topics: Brand Protection, Consumer safety

Making a List and Checking it Twice

Posted by Beckie Lombardi on Dec 12, 2017 10:30:18 AM

Santa’s not the only one who checks naughty and nice lists during the holiday season, he’s been recently joined by the European Commission. Whereas Santa’s lists tell children who is and isn’t getting a present under the tree, the European Commission is preparing its list to identify the countries and online marketplaces that violate trademarks and participate in the sale and distribution of counterfeit items.

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Topics: AppDetex, Brand Protection, Consumer safety

5 Ways to Protect Your Brand and Customers While Holiday Shopping Online

Posted by Beckie Lombardi on Nov 22, 2017 9:00:00 AM

‘Tis the season for bad actors to try and capitalize on the goodwill of customers shopping online for holiday gifts. While Black Friday and Cyber Monday are still a few days away, criminals are wasting no time in setting up spoof websites to sell counterfeit products.

Here are 5 steps you can take to keep both your brand and your customers safe this holiday season[1]. 

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Topics: AppDetex, Consumer safety, Brand Protection

Top 10 Hilarious Knockoffs and 10 Reasons To Educate your Consumers

Posted by Beckie Lombardi on Nov 16, 2017 9:15:47 AM

We’re creeping ever closer to the holiday season, and with it, the rush to purchase the perfect present.  While the drive to save money can be a powerful incentive for a thrifty shopper to grab a product that is "close" to what they're looking for, the reality is, counterfeit items are a serious problem. Having educated consumers that know the difference between fake and real not only helps protect your bottom line, but also provides you with a valuable resource as they can alert a brand holder to suspicious products. 

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Topics: AppDetex, Brand Protection, Consumer safety, Counterfeit

Clamping Down on Fake Chargers

Posted by Beckie Lombardi on Nov 7, 2017 9:00:00 AM

 Counterfeit items aren’t just a nuisance to brand holders looking to profit off their legitimate products, they’re also potentially dangerous, and in some cases, deadly to consumers.

Case in point, knock off cell phone chargers.

Counterfeit cell phone chargers are made with substandard parts, have a staggering failure rate of 99% and may lead to damaged phone batteries,  lethal shocks and fire.

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Topics: Consumer safety

Counterfeit Toys Are No Fun

Posted by Beckie Lombardi on Oct 13, 2017 11:08:38 AM

Toys are supposed to inspire play and creativity, but when it comes to counterfeit, it’s anything but fun and games. Counterfeit products are on the rise, and that includes toy knock-offs.

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Topics: AppDetex, Brand Protection, Consumer safety, Counterfeit

The Very Real Problem of Fake Food

Posted by Beckie Lombardi on Sep 21, 2017 9:43:39 AM

 

When you hear the words fake food, you probably immediately think of the plastic fruits and veggies that come with children's toy kitchens.  Odds are, you’re not thinking about what ends up on your own dinner plate or is sold to your consumers.

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Topics: Brand Protection, Consumer safety, Counterfeit, Marketplaces

SMISHING AND WHY IT’S SO IMPORTANT TO KEEP COMMUNCATION OPEN BETWEEN BRAND HOLDERS AND CUSTOMERS

Posted by Beckie Lombardi on Aug 23, 2017 11:11:11 AM

Cybercrime is a lucrative industry, netting over $1.3 billion dollars in 2016 Every new wave in technology brings an equally nefarious wave of ways for criminals to utilize that technology. 

Case in point, smishing or SMS phishing.

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Topics: Consumer safety

Infographic: Top 10 Tips For Safe Online Shopping

Posted by Beckie Lombardi on Aug 21, 2017 1:27:17 PM

The online marketplace continues to grow as more vendors are placing products both in brick-and-mortar stores as well as in e-commerce marketplaces.  Online sales make up 8.8% of all retail spending, a number that is expected to increase exponentially.  Unfortunately, that also means that the number of less than honest vendors may also increase, and with them, their stock of counterfeit and knock-off products.

As a brand-holder, help keep your consumers educated in the digital world and share our top-10 tips for safe online shopping.

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Topics: Counterfeit, Online Shopping, Consumer safety