‘Tis the season to start holiday shopping. For many, that means it is time to start looking for presents for friends and family. In many cases, that includes a trip online to look for good deals on golfing equipment. Unfortunately, while that club for Uncle Rico might look like a screaming deal, what you order (and pay for) and what they ultimately get can potentially be two very, very different things.
In the world of competitive business, profit lies in innovation and quality. Unfortunately, there are many who unscrupulously copy the hard work of others in the quest for a quick buck. This practice, known as counterfeiting, is big business, and costs legitimate brand and IP holders millions of dollars a year in lost revenue as well as potential irreparable reputation loss and customer harm.
Digital piracy has been around since the inception of the Internet itself, and while countless countermeasures have been implemented by both government officials and brand holders, the problem has continued to grow to the tune of $12 billion in losses to the United States' economy in 2017 alone. Unfortunately, the cost of digital piracy is more than just financial. As a result of piracy and the illegal distribution of pirated content, the financial burden on legitimate companies has resulted in the estimated loss of more than 70,000 jobs annually.
With the ease and availability of the Internet and the convenience of ripping, streaming, downloading and sharing, digital piracy is on the rise. While often seen as a "victimless" crime, piracy is still, nonetheless, a crime, and if caught, a perpetrator can face legal repercussions ranging from massive fines to time in prison, or both.
We're heading into conference season and just wrapped up two whirlwind weeks in Seattle starting with IACC 2018. The conference, a three-day event that combines cutting edge IP information and brand protection technology with top industry leaders, is always at the top of our "must attend" list. Michael Krause, Head of Global Customer Success at AppDetex, was there.
Michael’s recap of the event follows:
Keeping your brand safe in an increasingly digital and online world can be difficult. Luckily, AppDetex's Marketplace Solution makes that job easier by following seven simple values. Learn all about our Marketplaces offerings and how we help protect companies of all sizes when dealing with e-commerce.
As any good business person can tell you, a brand is only as strong as its reputation. This reputation, built by the development of high quality products, marketing, and outreach to customers through advertising and public relations, may take years of hard work and dedication, which is why protecting it is so critical.
Brand protection basics include ensuring your goods, products, logos, and designs are all protected with trademarks and copyrights, but in today's increasingly digital market, online brand protection is increasingly important.
Part of fulfilling the AppDetex promise to consistently provide our clients with the most cutting edge information and protection means sending out members of our team to different brand protection conferences and symposiums around the world. Last week, Michael Krause, Head of Global Customer Success, attended INTA’s Brands and Innovation Conference in New York City.
Springtime for brand protection means conference season, and AppDetex was honored to attend the recent McCarthy Institute Symposium at the University of San Francisco Law School on February 23rd. Here's our quick wrap-up.
Counterfeiters can do major damage to your brand's reputation. Just ask brands like 3M, whose respirator masks were knocked off by an Asian manufacturer that sold products that looked very similar to 3M’s authentic goods, but did not protect workers’ lungs … or 5-Hour Energy®, whose drinks were counterfeited in a filthy, unregulated plant … or Apple, whose phone chargers were knocked off by manufacturers that sold products that started on fire.
These sorts of counterfeiting scenarios can do irreparable harm to a brand. That is why those who have worked so hard to build a brand must protect it.
As a brand holder for a small company, it’s easy to get lulled into a false sense of security when it comes to counterfeits and knock-offs. It’s tempting to tell yourself that bad actors are too busy chasing the big corporations to waste their time with smaller organizations.
As reported in our previous blog, AppDetex attended the 20th Annual Anti-Counterfeiting Summit West in San Francisco. In addition to our overview of the event, we gathered the observations and key takeaways from our designated representative, Michael Krause, AppDetex’s Head of Global Customer Service.
Last week, AppDetex participated in the Anti-Counterfeiting and Brand Protection Summit in San Francisco. The annual event is in its 20th year. And while the round-table discussions and lectures covered a wide variety of topics, the focus was on the future of anti-counterfeiting and brand protection efforts across the globe. Below is a quick overview.
Topics: anti-counterfeiting, trademark infringement, brand protection service, intellectual property protection, knockoff, e-commerce, intellectual property, intellectual property, trademark, copyright, trademarks, copyright, Online Shopping
- Consumers are getting caught in the anti-counterfeiting crossfire and paying the price for knockoffs
The US Customs and Border Patrol (CBP) are cracking down on counterfeit goods coming into the country, which is good news for brand holders, but in a confusing twist, unsuspecting consumers may find themselves paying the price.
Mobile apps have quickly become the preferred platform for customers to interact with brand holders and companies are jumping on the app bandwagon by the thousands. And while there are benefits to this new technology, there are also clear drawbacks, including the potential damage to your brand from trademark infringement.