AppDetex Brand Protection Blog

Proactive Brand Protection: What YOU Can Do.

Posted by Beckie Lombardi on Aug 2, 2018 10:59:38 AM

Part of any good brand protection program is the ability to be proactively protected.  Making sure you're taking steps to keep your brand and IP protected before there's a problem can help mitigate any potential long term damage.

Counterfeiting is on the rise, and the financial impact is forecast to reach over $4.2 trillion by 2022. While online marketplaces struggle with how to help ensure that counterfeits aren’t making it onto their sites, there are steps brand holders can take to make it harder for bad actors to profit from their intellectual property.  [1] 

Here are four actionable items a brand holder can take now to help ensure the safety of their IP:

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Topics: Brand Protection

Digital Piracy by the Numbers

Posted by Beckie Lombardi on Jun 26, 2018 5:47:24 PM

With the ease and availability of the Internet and the convenience of ripping, streaming, downloading and sharing, digital piracy is on the rise.  While often seen as a "victimless" crime, piracy is still, nonetheless, a crime, and if caught, a perpetrator can face legal repercussions ranging  from massive fines to time in prison, or both. 

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Topics: brand protection service, piracy, anti-piracy, anti-counterfeiting, Brand Protection

INTA 2018 OVERVIEW

Posted by Beckie Lombardi on May 30, 2018 11:22:34 AM

Another INTA annual meeting has come and gone. And with over 11,000 registrants from 150 countries in attendance at this year’s Seattle, Washington location, it was the biggest annual meeting yet. This year’s attendance statistics included 2,674 first time attendees, 1,254 corporate members, and 275 officials. It’s estimated that the conference pumped $20 million dollars into Seattle’s economy and helped support 4,763 jobs in the area.

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Topics: inta2018, Brand Protection, anti-counterfeiting

INTA 2018 TIPS FOR FIRST TIMERS

Posted by Beckie Lombardi on May 8, 2018 2:42:23 PM

It’s hard to believe another year has gone by, but here we are again…it’s May and that means INTA is on our schedule for this month! While last year’s events took place in Barcelona, this year it’s a little closer to home for the AppDetex team, and we are looking forward to our upcoming trip to Seattle.

With over 300 educational sessions, 100+ committee, project team and Committee Meetings as well as 30+ networking receptions and 100+ exhibitors, it promises to be another intense and information packed five days! This year’s highlights will include a focus on new anti-counterfeiting measures, the effects of the upcoming GDPR changes, and a focus on the ever-evolving IP landscape. On top of that, there are new excursion opportunities as well as speed networking aimed at getting attendees out into the surrounding areas and mingling, and an epic opportunity to see Joan Jett live at the Saturday night concert.

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Topics: inta2018, INTA, Brand Protection, anti-counterfeiting

5 Ways Small Businesses Can Fight Counterfeits

Posted by Beckie Lombardi on Apr 18, 2018 1:33:03 PM

As a brand holder for a small company, it’s easy to get lulled into a false sense of security when it comes to counterfeits and knock-offs. It’s tempting to tell yourself that bad actors are too busy chasing the big corporations to waste their time with smaller organizations.

While that may have been true before, advances in technology and the availability of cheap manufacturing and the emergence of affordable 3-D printers, means anyone can fall victim to IP theft, regardless of size. It’s estimated that the global economy loses over $350 billion dollars in sales to counterfeit goods each year.

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Topics: anti-counterfeiting, Brand Protection, small business

What is Online Brand Protection?  A Quick Primer.

Posted by Beckie Lombardi on Apr 3, 2018 1:31:14 PM

As any good business person can tell you, a brand is only as strong as its reputation. This reputation, built by the development of high quality products, marketing, and outreach to customers through advertising and public relations, may take years of hard work and dedication, which is why protecting it is so critical.

Brand protection basics include ensuring your goods, products, logos, and designs are all protected with trademarks and copyrights, but in today's increasingly digital market, online brand protection is increasingly important.

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Topics: Brand Protection, brand protection service

Counterfeiting and Social Media

Posted by Beckie Lombardi on Jan 4, 2018 11:33:03 AM

Savvy shoppers have learned to be cautious when shopping in online marketplaces to ensure that the products they purchase are genuine articles. As a result, counterfeiters are always searching for new forums to market their “products,” which now includes infiltrating social media platforms.

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Topics: Brand Protection, Counterfeit

The Top 10 AppDetex Blogs of 2017

Posted by Beckie Lombardi on Dec 28, 2017 9:36:22 AM

Can you believe 2017 is almost over?  The year has flown by here at AppDetex, and with all we’ve had going on, it’s no wonder!

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Topics: Brand Protection, blog posts

Mobile Apps and Malware: Shielding Your Brand from Unseen Cyber Threats

Posted by Beckie Lombardi on Dec 27, 2017 9:30:17 AM

This article originally ran on the Appdetex.com blog in October 2013.  It has been updated to reflect recent statistics and trends.

Mobile device use has finally surpassed laptops as the number one way in which consumers browse online marketplaces, catch up on news, and check their Facebook accounts.  According to Stonetemple.com, 55.79% of web traffic now originates from mobile devices.  And with more than 5 million apps available for download in the Google Play and Apple App Store combined, apps are big business.  It’s estimated that by 2020 mobile apps will generate over $189 billion dollars in revenue.    

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Topics: Brand Protection, AppDetex, Mobile Apps

Anti-Counterfeiting: How Brand Holders Can Slow Down Bad Actors Online

Posted by Beckie Lombardi on Dec 21, 2017 9:49:01 AM

'Tis the season, and while shoppers are online trying to score the perfect holiday present in the last few days before we officially hit the 25th, scammers and counterfeiters are working overtime to make sure their products end up under the tree, instead of the genuine article, potentially costing brand holders over $1.7 trillion dollars by the end of this year.  

Counterfeiting is on the rise, and the financial impact is forecast to reach over $4.2 trillion by 2022. While online marketplaces struggle with how to help ensure that counterfeits aren’t making it onto their sites, there are steps brand holders can take to make it harder for bad actors to profit from their intellectual property.  [1] 

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Topics: AppDetex, Brand Protection

Grinch Bots are Stealing Christmas

Posted by Beckie Lombardi on Dec 13, 2017 12:09:43 PM

It’s every parent’s worst nightmare, just days away from Christmas and the hottest toys of the season are sold out across the country. Instead of being beaten to the deals by other, thriftier shoppers, parents are now battling it out with sophisticated computer programs, known as “Grinch bots.” 

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Topics: Brand Protection, Consumer safety

Making a List and Checking it Twice

Posted by Beckie Lombardi on Dec 12, 2017 10:30:18 AM

Santa’s not the only one who checks naughty and nice lists during the holiday season, he’s been recently joined by the European Commission. Whereas Santa’s lists tell children who is and isn’t getting a present under the tree, the European Commission is preparing its list to identify the countries and online marketplaces that violate trademarks and participate in the sale and distribution of counterfeit items.

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Topics: AppDetex, Brand Protection, Consumer safety

Watching Out for Trademark Infringement in App Stores

Posted by Beckie Lombardi on Nov 30, 2017 10:04:15 AM

Mobile apps have quickly become the preferred platform for customers to interact with brand holders and companies are jumping on the app bandwagon by the thousands. And while there are benefits to this new technology, there are also clear drawbacks, including the potential damage to your brand from trademark infringement.

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Topics: brand protection service, Brand Protection, trademark, trademark infringement, intellectual property protection

E-Commerce Site Alibaba Utilizing New Software to Track and Remove Fake Listings

Posted by Beckie Lombardi on Nov 27, 2017 10:49:04 AM

In the quest to quash counterfeit products, many online e-commerce sites are utilizing software specifically designed to help brand holders protect their IP. In the past, a brand holder would wait days, weeks, and sometimes months for a complaint against a counterfeit vendor to take effect, all the while seeing their brand diluted with multiple fraudulent copies.

Now, improvements to complaint reporting and processing has reduced that time to just over 24 hours, a change that is bringing relief to thousands of companies, both large and small.

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Topics: AppDetex, Brand Protection, Counterfeit

5 Ways to Protect Your Brand and Customers While Holiday Shopping Online

Posted by Beckie Lombardi on Nov 22, 2017 9:00:00 AM

‘Tis the season for bad actors to try and capitalize on the goodwill of customers shopping online for holiday gifts. While Black Friday and Cyber Monday are still a few days away, criminals are wasting no time in setting up spoof websites to sell counterfeit products.

Here are 5 steps you can take to keep both your brand and your customers safe this holiday season[1]. 

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Topics: AppDetex, Consumer safety, Brand Protection