AppDetex Brand Protection Blog

Wrapping-Up the Annual McCarthy Institute Symposium

Posted by Beckie Lombardi on Mar 14, 2018 11:08:21 AM

Springtime for brand protection means conference season, and AppDetex was honored to attend the recent McCarthy Institute Symposium at the University of San Francisco Law School on February 23rd.  Here's our quick wrap-up.

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Topics: blog posts, brand protection service, AppDetex

Counterfeiters Can Do Major Damage to Your Brand’s Reputation

Posted by Guest Post on Feb 27, 2018 9:26:47 AM

 

*This blog was originally posted on the Fredrikson & Byron, P.A. website. 

Counterfeiters can do major damage to your brand's reputation.  Just ask brands like 3M, whose respirator masks were knocked off by an Asian manufacturer that sold products that looked very similar to 3M’s authentic goods, but did not protect workers’ lungs … or 5-Hour Energy®, whose drinks were counterfeited in a filthy, unregulated plant … or Apple, whose phone chargers were knocked off by manufacturers that sold products that started on fire.

These sorts of counterfeiting scenarios can do irreparable harm to a brand. That is why those who have worked so hard to build a brand must protect it.

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Topics: anti-counterfeiting, blog posts, brand protection service, knockoff

Counterfeits and How Small Businesses Can Fight Back

Posted by Beckie Lombardi on Feb 20, 2018 12:05:21 PM

As a brand holder for a small company, it’s easy to get lulled into a false sense of security when it comes to counterfeits and knock-offs. It’s tempting to tell yourself that bad actors are too busy chasing the big corporations to waste their time with smaller organizations. 

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Topics: anti-counterfeiting, blog posts, brand protection service

Anti-Counterfeiting Summit West: Wrapping It Up With Michael Krause

Posted by Beckie Lombardi on Feb 13, 2018 9:34:42 AM

As reported in our previous blog, AppDetex attended the 20th Annual Anti-Counterfeiting Summit West in San Francisco. In addition to our overview of the event,  we gathered the observations and key takeaways from our designated representative, Michael Krause, AppDetex’s Head of Global Customer Service.

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Topics: anti-counterfeiting, blog posts, brand protection service, trademark infringement, intellectual property protection, e-commerce, IP, copyright

The Top 10 AppDetex Blogs of 2017

Posted by Beckie Lombardi on Dec 28, 2017 9:36:22 AM

Can you believe 2017 is almost over?  The year has flown by here at AppDetex, and with all we’ve had going on, it’s no wonder!

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Topics: Brand Protection, blog posts