Keeping your brand safe in an increasingly digital and online world can be difficult. Luckily, AppDetex's Marketplace Solution makes that job easier by following seven simple values. Learn all about our Marketplaces offerings and how we help protect companies of all sizes when dealing with e-commerce.
Springtime for brand protection means conference season, and AppDetex was honored to attend the recent McCarthy Institute Symposium at the University of San Francisco Law School on February 23rd. Here's our quick wrap-up.
This article originally ran on the Appdetex.com blog in October 2013. It has been updated to reflect recent statistics and trends.
Mobile device use has finally surpassed laptops as the number one way in which consumers browse online marketplaces, catch up on news, and check their Facebook accounts. According to Stonetemple.com, 55.79% of web traffic now originates from mobile devices. And with more than 5 million apps available for download in the Google Play and Apple App Store combined, apps are big business. It’s estimated that by 2020 mobile apps will generate over $189 billion dollars in revenue.
'Tis the season, and while shoppers are online trying to score the perfect holiday present in the last few days before we officially hit the 25th, scammers and counterfeiters are working overtime to make sure their products end up under the tree, instead of the genuine article, potentially costing brand holders over $1.7 trillion dollars by the end of this year.
Counterfeiting is on the rise, and the financial impact is forecast to reach over $4.2 trillion by 2022. While online marketplaces struggle with how to help ensure that counterfeits aren’t making it onto their sites, there are steps brand holders can take to make it harder for bad actors to profit from their intellectual property. 
Santa’s not the only one who checks naughty and nice lists during the holiday season, he’s been recently joined by the European Commission. Whereas Santa’s lists tell children who is and isn’t getting a present under the tree, the European Commission is preparing its list to identify the countries and online marketplaces that violate trademarks and participate in the sale and distribution of counterfeit items.
We survived the Black Friday weekend, and as we pick through the rubble of door buster deals and record breaking online sales, it’s clear this is a year for the record books.
A report from Adobe indicates that online shopping reached $5.03 billion with a record $2.87 billion of that coming in on Black Friday. More than one-third (36.9%) of all sales were made online this year with 44.6% made via smartphones and apps.
In the quest to quash counterfeit products, many online e-commerce sites are utilizing software specifically designed to help brand holders protect their IP. In the past, a brand holder would wait days, weeks, and sometimes months for a complaint against a counterfeit vendor to take effect, all the while seeing their brand diluted with multiple fraudulent copies.
Now, improvements to complaint reporting and processing has reduced that time to just over 24 hours, a change that is bringing relief to thousands of companies, both large and small.
‘Tis the season for bad actors to try and capitalize on the goodwill of customers shopping online for holiday gifts. While Black Friday and Cyber Monday are still a few days away, criminals are wasting no time in setting up spoof websites to sell counterfeit products.
Here are 5 steps you can take to keep both your brand and your customers safe this holiday season.
We’re creeping ever closer to the holiday season, and with it, the rush to purchase the perfect present. While the drive to save money can be a powerful incentive for a thrifty shopper to grab a product that is "close" to what they're looking for, the reality is, counterfeit items are a serious problem. Having educated consumers that know the difference between fake and real not only helps protect your bottom line, but also provides you with a valuable resource as they can alert a brand holder to suspicious products.
It’s the most wonderful time of year…for online retailers. We plowed through the biggest Halloween on record yet ($9.1 billion dollars) and are screaming down the pipeline towards two of the year’s biggest consumer days, Black Friday and Cyber Monday. While the brick and mortar stores still rule Black Friday, Cyber Monday has quickly grown to become a financial juggernaut for brand holders with an online presence.
In the 10 years since the first iPhone was released, the number of applications in the Apple mobile app store has swelled to over 2 million. There are another 2.2 million apps on the Google Play store. There have been 268 billion total mobile app downloads, which have generated over $77B in mobile commerce every year. Consumers’ time spent in mobile apps has increased 114 percent since 2014.
The number of domains registered each year continues to increase. By the second quarter of 2017, the overall number of domain names registered grew to 331.9 million, representing a .4% increase (or 1.3 million) over the number of domains registered in the first quarter of 2017 according to VeriSign.
Halloween is just a few short days away. If you’re like millions of Americans, you’ve already picked up your costume. For many, the tradition of picking up a pre-made costume goes back to childhood. In the United States alone, consumers are expected to spend over $9 billion on the holiday this year; it’s good business for the costume manufacturers.
While going to the store to pick up your costume might be just part of the holiday to-do list, it wasn’t always that way. Buying pre-made costumes wasn’t a possibility a hundred years ago.
Congratulations! You’re starting a business. You’ve got a product you believe in, a business plan that’s rock solid, and a marketing strategy that’s guaranteed to put you at the top of the game. But wait, before you really launch your new empire, you should consider registering an official trademark.
Here are 5 questions and answers about trademarks to get you started.
A December 2016 report by the Center for the Analysis of Terrorism (CAT), established a clear link between black market practices and the funding of terrorists across the globe. These black market practices include the sale of counterfeit and knock-off goods and the illicit trade and smuggling of legitimate products. Common items seized during raids include CDs, DVDs, software, games, toys, smartphones, footwear, clothing and, at the top of the list in overwhelming numbers, cartons of cigarettes.