AppDetex Brand Protection Blog

The shocking truth behind why it pays to keep your customers educated about counterfeit electronics

Posted by Beckie Lombardi on Dec 11, 2018 1:00:43 PM

With Black Friday behind us and Christmas bearing down in what seems like record speed, consumers hungry for a good deal are online in record numbers this holiday season, making them easy prey for counterfeiters and copycats.

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Topics: anti-counterfeiting

Six steps golf manufacturers can take to help protect consumers this holiday season

Posted by Beckie Lombardi on Nov 29, 2018 10:19:07 AM

‘Tis the season to start holiday shopping. For many, that means it is time to start looking for presents for friends and family. In many cases, that includes a trip online to look for good deals on golfing equipment. Unfortunately, while that club for Uncle Rico might look like a screaming deal, what you order (and pay for) and what they ultimately get can potentially be two very, very different things.

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Topics: anti-counterfeiting, brand protection service, counterfeit golf products, intellectual property, trademark, Consumer safety, Online Shopping

Counterfeiting is anything but funny.

Posted by Beckie Lombardi on Jul 24, 2018 11:36:18 AM

The past few weeks we've spent some time on this blog exploring the costs and consequences of counterfeiting and how knock-offs can affect any brand, regardless of size. While the drive to save money can be a powerful incentive for a thrifty shopper to grab a product that is "close" to what they're looking for, the reality is, counterfeit items are a serious problem. Having educated consumers that know the difference between fake and real not only helps protect your bottom line, but also provides you with a valuable resource as they can alert a brand holder to suspicious products. 

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Topics: anti-counterfeiting

Counterfeiting -  A Quick Primer

Posted by Beckie Lombardi on Jul 17, 2018 12:31:21 PM

In the world of competitive business, profit lies in innovation and quality. Unfortunately, there are many who unscrupulously copy the hard work of others in the quest for a quick buck. This practice, known as counterfeiting, is big business, and costs legitimate brand and IP holders millions of dollars a year in lost revenue as well as potential irreparable reputation loss and customer harm. 

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Topics: anti-counterfeiting, intellectual property protection, brand protection service

Digital Piracy by the Numbers

Posted by Beckie Lombardi on Jun 26, 2018 5:47:24 PM

With the ease and availability of the Internet and the convenience of ripping, streaming, downloading and sharing, digital piracy is on the rise.  While often seen as a "victimless" crime, piracy is still, nonetheless, a crime, and if caught, a perpetrator can face legal repercussions ranging  from massive fines to time in prison, or both. 

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Topics: brand protection service, piracy, anti-piracy, anti-counterfeiting, Brand Protection

INTA 2018 OVERVIEW

Posted by Beckie Lombardi on May 30, 2018 11:22:34 AM

Another INTA annual meeting has come and gone. And with over 11,000 registrants from 150 countries in attendance at this year’s Seattle, Washington location, it was the biggest annual meeting yet. This year’s attendance statistics included 2,674 first time attendees, 1,254 corporate members, and 275 officials. It’s estimated that the conference pumped $20 million dollars into Seattle’s economy and helped support 4,763 jobs in the area.

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Topics: inta2018, Brand Protection, anti-counterfeiting

INTA 2018 TIPS FOR FIRST TIMERS

Posted by Beckie Lombardi on May 8, 2018 2:42:23 PM

It’s hard to believe another year has gone by, but here we are again…it’s May and that means INTA is on our schedule for this month! While last year’s events took place in Barcelona, this year it’s a little closer to home for the AppDetex team, and we are looking forward to our upcoming trip to Seattle.

With over 300 educational sessions, 100+ committee, project team and Committee Meetings as well as 30+ networking receptions and 100+ exhibitors, it promises to be another intense and information packed five days! This year’s highlights will include a focus on new anti-counterfeiting measures, the effects of the upcoming GDPR changes, and a focus on the ever-evolving IP landscape. On top of that, there are new excursion opportunities as well as speed networking aimed at getting attendees out into the surrounding areas and mingling, and an epic opportunity to see Joan Jett live at the Saturday night concert.

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Topics: inta2018, INTA, Brand Protection, anti-counterfeiting

AppDetex's Seven Simple Values

Posted by Beckie Lombardi on Apr 23, 2018 8:22:29 PM

Keeping your brand safe in an increasingly digital and online world can be difficult.  Luckily, AppDetex's Marketplace Solution makes that job easier by following seven simple values.  Learn all about our Marketplaces offerings and how we help protect companies of all sizes when dealing with e-commerce.

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Topics: anti-counterfeiting, brand protection service, intellectual property, trademark, copyright, AppDetex, small business, e-commerce

5 Ways Small Businesses Can Fight Counterfeits

Posted by Beckie Lombardi on Apr 18, 2018 1:33:03 PM

As a brand holder for a small company, it’s easy to get lulled into a false sense of security when it comes to counterfeits and knock-offs. It’s tempting to tell yourself that bad actors are too busy chasing the big corporations to waste their time with smaller organizations.

While that may have been true before, advances in technology and the availability of cheap manufacturing and the emergence of affordable 3-D printers, means anyone can fall victim to IP theft, regardless of size. It’s estimated that the global economy loses over $350 billion dollars in sales to counterfeit goods each year.

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Topics: anti-counterfeiting, Brand Protection, small business

Counterfeiters Can Do Major Damage to Your Brand’s Reputation

Posted by Guest Post on Feb 27, 2018 9:26:47 AM

 

*This blog was originally posted on the Fredrikson & Byron, P.A. website. 

Counterfeiters can do major damage to your brand's reputation.  Just ask brands like 3M, whose respirator masks were knocked off by an Asian manufacturer that sold products that looked very similar to 3M’s authentic goods, but did not protect workers’ lungs … or 5-Hour Energy®, whose drinks were counterfeited in a filthy, unregulated plant … or Apple, whose phone chargers were knocked off by manufacturers that sold products that started on fire.

These sorts of counterfeiting scenarios can do irreparable harm to a brand. That is why those who have worked so hard to build a brand must protect it.

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Topics: anti-counterfeiting, blog posts, brand protection service, knockoff

Counterfeits and How Small Businesses Can Fight Back

Posted by Beckie Lombardi on Feb 20, 2018 12:05:21 PM

As a brand holder for a small company, it’s easy to get lulled into a false sense of security when it comes to counterfeits and knock-offs. It’s tempting to tell yourself that bad actors are too busy chasing the big corporations to waste their time with smaller organizations. 

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Topics: anti-counterfeiting, blog posts, brand protection service

Anti-Counterfeiting Summit West: Wrapping It Up With Michael Krause

Posted by Beckie Lombardi on Feb 13, 2018 9:34:42 AM

As reported in our previous blog, AppDetex attended the 20th Annual Anti-Counterfeiting Summit West in San Francisco. In addition to our overview of the event,  we gathered the observations and key takeaways from our designated representative, Michael Krause, AppDetex’s Head of Global Customer Service.

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Topics: anti-counterfeiting, blog posts, brand protection service, trademark infringement, intellectual property protection, e-commerce, IP, copyright

AppDetex Attends the 20th Annual Anti-Counterfeiting and Brand Protection Summit

Posted by Beckie Lombardi on Feb 7, 2018 9:36:31 AM

Last week, AppDetex participated in the Anti-Counterfeiting and Brand Protection Summit in San Francisco. The annual event is in its 20th year. And while the round-table discussions and lectures covered a wide variety of topics, the  focus was on the future of anti-counterfeiting and brand protection efforts across the globe. Below is a quick overview.

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Topics: anti-counterfeiting, trademark infringement, brand protection service, intellectual property protection, knockoff, e-commerce, intellectual property, intellectual property, trademark, copyright, trademarks, copyright, Online Shopping

Counterfeit Protection: Consumers Paying the Price for Knockoffs 

Posted by Beckie Lombardi on Jan 30, 2018 10:04:38 AM
  •  Consumers are getting caught in the anti-counterfeiting crossfire and paying the price for knockoffs

The US Customs and Border Patrol (CBP) are cracking down on counterfeit goods coming into the country, which is good news for brand holders, but in a confusing twist, unsuspecting consumers may find themselves paying the price.

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Topics: brand protection service, anti-counterfeiting