AppDetex Brand Protection Blog

5 Ways Small Businesses Can Fight Counterfeits

Posted by Beckie Lombardi on Apr 18, 2018 1:33:03 PM

As a brand holder for a small company, it’s easy to get lulled into a false sense of security when it comes to counterfeits and knock-offs. It’s tempting to tell yourself that bad actors are too busy chasing the big corporations to waste their time with smaller organizations.

While that may have been true before, advances in technology and the availability of cheap manufacturing and the emergence of affordable 3-D printers, means anyone can fall victim to IP theft, regardless of size. It’s estimated that the global economy loses over $350 billion dollars in sales to counterfeit goods each year.

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Topics: anti-counterfeiting, Brand Protection, small business

What is Online Brand Protection?  A Quick Primer.

Posted by Beckie Lombardi on Apr 3, 2018 1:31:14 PM

As any good business person can tell you, a brand is only as strong as its reputation. This reputation, built by the development of high quality products, marketing, and outreach to customers through advertising and public relations, may take years of hard work and dedication, which is why protecting it is so critical.

Brand protection basics include ensuring your goods, products, logos, and designs are all protected with trademarks and copyrights, but in today's increasingly digital market, online brand protection is increasingly important.

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Topics: Brand Protection, brand protection service

2018 Brands & Innovations NY

Posted by Michael Krause on Mar 27, 2018 4:56:30 PM

Part of fulfilling the AppDetex promise to consistently provide our clients with the most cutting edge information and protection means sending out members of our team to different brand protection conferences and symposiums around the world. Last week, Michael Krause, Head of Global Customer Success, attended INTA’s Brands and Innovation Conference in New York City.

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Topics: intellectual property protection, brand protection service, trademark infringement, block chain

Wrapping-Up the Annual McCarthy Institute Symposium

Posted by Beckie Lombardi on Mar 14, 2018 11:08:21 AM

Springtime for brand protection means conference season, and AppDetex was honored to attend the recent McCarthy Institute Symposium at the University of San Francisco Law School on February 23rd.  Here's our quick wrap-up.

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Topics: blog posts, brand protection service, AppDetex

Counterfeiters Can Do Major Damage to Your Brand’s Reputation

Posted by Guest Post on Feb 27, 2018 9:26:47 AM

 

*This blog was originally posted on the Fredrikson & Byron, P.A. website. 

Counterfeiters can do major damage to your brand's reputation.  Just ask brands like 3M, whose respirator masks were knocked off by an Asian manufacturer that sold products that looked very similar to 3M’s authentic goods, but did not protect workers’ lungs … or 5-Hour Energy®, whose drinks were counterfeited in a filthy, unregulated plant … or Apple, whose phone chargers were knocked off by manufacturers that sold products that started on fire.

These sorts of counterfeiting scenarios can do irreparable harm to a brand. That is why those who have worked so hard to build a brand must protect it.

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Topics: anti-counterfeiting, blog posts, brand protection service, knockoff

Counterfeits and How Small Businesses Can Fight Back

Posted by Beckie Lombardi on Feb 20, 2018 12:05:21 PM

As a brand holder for a small company, it’s easy to get lulled into a false sense of security when it comes to counterfeits and knock-offs. It’s tempting to tell yourself that bad actors are too busy chasing the big corporations to waste their time with smaller organizations. 

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Topics: anti-counterfeiting, blog posts, brand protection service

Anti-Counterfeiting Summit West: Wrapping It Up With Michael Krause

Posted by Beckie Lombardi on Feb 13, 2018 9:34:42 AM

As reported in our previous blog, AppDetex attended the 20th Annual Anti-Counterfeiting Summit West in San Francisco. In addition to our overview of the event,  we gathered the observations and key takeaways from our designated representative, Michael Krause, AppDetex’s Head of Global Customer Service.

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Topics: anti-counterfeiting, blog posts, brand protection service, trademark infringement, intellectual property protection, e-commerce, IP, copyright

AppDetex Attends the 20th Annual Anti-Counterfeiting and Brand Protection Summit

Posted by Beckie Lombardi on Feb 7, 2018 9:36:31 AM

Last week, AppDetex participated in the Anti-Counterfeiting and Brand Protection Summit in San Francisco. The annual event is in its 20th year. And while the round-table discussions and lectures covered a wide variety of topics, the  focus was on the future of anti-counterfeiting and brand protection efforts across the globe. Below is a quick overview.

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Topics: anti-counterfeiting, trademark infringement, brand protection service, intellectual property protection, knockoff, e-commerce, intellectual property, intellectual property, trademark, copyright, trademarks, copyright, Online Shopping

Counterfeit Protection: Consumers Paying the Price for Knockoffs 

Posted by Beckie Lombardi on Jan 30, 2018 10:04:38 AM
  •  Consumers are getting caught in the anti-counterfeiting crossfire and paying the price for knockoffs

The US Customs and Border Patrol (CBP) are cracking down on counterfeit goods coming into the country, which is good news for brand holders, but in a confusing twist, unsuspecting consumers may find themselves paying the price.

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Topics: brand protection service, anti-counterfeiting

Brand Protection: Keeping Customers Safe with App Downloads

Posted by Beckie Lombardi on Jan 25, 2018 12:14:57 PM

Apple rang in the New Year in a big way when the app store managed to net $300 million dollars on the 1st of January, 2018, helping to again prove that apps are big business, and with that business comes big profits for the brands that are utilizing this technology.

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Topics: Consumer safety

Counterfeiting and Social Media

Posted by Beckie Lombardi on Jan 4, 2018 11:33:03 AM

Savvy shoppers have learned to be cautious when shopping in online marketplaces to ensure that the products they purchase are genuine articles. As a result, counterfeiters are always searching for new forums to market their “products,” which now includes infiltrating social media platforms.

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Topics: Brand Protection, Counterfeit

The Top 10 AppDetex Blogs of 2017

Posted by Beckie Lombardi on Dec 28, 2017 9:36:22 AM

Can you believe 2017 is almost over?  The year has flown by here at AppDetex, and with all we’ve had going on, it’s no wonder!

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Topics: Brand Protection, blog posts

Mobile Apps and Malware: Shielding Your Brand from Unseen Cyber Threats

Posted by Beckie Lombardi on Dec 27, 2017 9:30:17 AM

This article originally ran on the Appdetex.com blog in October 2013.  It has been updated to reflect recent statistics and trends.

Mobile device use has finally surpassed laptops as the number one way in which consumers browse online marketplaces, catch up on news, and check their Facebook accounts.  According to Stonetemple.com, 55.79% of web traffic now originates from mobile devices.  And with more than 5 million apps available for download in the Google Play and Apple App Store combined, apps are big business.  It’s estimated that by 2020 mobile apps will generate over $189 billion dollars in revenue.    

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Topics: Brand Protection, AppDetex, Mobile Apps

Anti-Counterfeiting: How Brand Holders Can Slow Down Bad Actors Online

Posted by Beckie Lombardi on Dec 21, 2017 9:49:01 AM

'Tis the season, and while shoppers are online trying to score the perfect holiday present in the last few days before we officially hit the 25th, scammers and counterfeiters are working overtime to make sure their products end up under the tree, instead of the genuine article, potentially costing brand holders over $1.7 trillion dollars by the end of this year.  

Counterfeiting is on the rise, and the financial impact is forecast to reach over $4.2 trillion by 2022. While online marketplaces struggle with how to help ensure that counterfeits aren’t making it onto their sites, there are steps brand holders can take to make it harder for bad actors to profit from their intellectual property.  [1] 

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Topics: AppDetex, Brand Protection

Grinch Bots are Stealing Christmas

Posted by Beckie Lombardi on Dec 13, 2017 12:09:43 PM

It’s every parent’s worst nightmare, just days away from Christmas and the hottest toys of the season are sold out across the country. Instead of being beaten to the deals by other, thriftier shoppers, parents are now battling it out with sophisticated computer programs, known as “Grinch bots.” 

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Topics: Brand Protection, Consumer safety