NFTs, the blockchain, and the metaverse: these are key aspects of the modern digital universe that have a significant impact on the intellectual property community. These newly emerging technologies present opportunities for brands as well as new brand protection challenges. Understanding those challenges is key for brand protection professionals in crafting a proactive and robust protection strategy. 

This June, Appdetex will be participating in three events where we’ll lead panels and workshops around NFTs, the blockchain, and the metaverse. 

NFTs: Legal and Practical Considerations for Protecting Your Brand

On the 23rd of June, Appdetex will be participating in a complimentary webinar in conjunction with LexisNexis entitled NFTs: Legal and Practical Considerations for Protecting Your Brand.  Appdetex founder and Chief Strategy Officer Faisal Shah will be joining renowned trademark expert and author of Gilson on Trademarks Anne Gilson LaLonde as well as legal experts Daniel Barsky of Holland & Knight, and Mark Jansen of Fenwick for a panel discussion moderated by Fiona Gao of LexisNexis. 

With NFTs top of mind with the intellectual community, this webinar will focus on how best to prepare your brand protection strategy. 

Click here to learn more or register. 

American Apparel & Footwear Association Virtual Event

On the 15th of June, Appdetex will be participating in the American Apparel and Footwear Association virtual brand protection seminar. 

Brad Muller,  Vice President of Sales, will be moderating the panel Exploring NFTs and the Blockchain Connection. Panelists include Jimmy Nguyen, the founding president of BSV Blockchain, Christine Hernandez, vice president and general counsel, intellectual property at VF Corporation, and Pilar Toro, brand protection manager of Tiffany & Co

The panel will examine Non-Fungible Tokens (NFTs) and explore how they interplay with the blockchain and the impact this has on brands. 

Click here to learn more or register. 

WTR Connect: Protecting Brand Innovation

On June 28, Appdetex CEO Rick Farnell will be delivering the masterclass Entering the Metaverse - Expectation v Reality.  Presented as a part of the WTR Connect: Protecting Brand Innovations virtual event, this masterclass will look at the Metaverse and how brands can protect themselves while also maximizing the commercial benefits. 

Click here to learn more or register.

The goal of these events and webinars is to explore how these new technologies are impacting brands today. Appdetex has significant experience with protecting brands in the modern digital universe. Can we help you explore options for your brand protection strategy as it encompasses NFTs, the blockchain, and the metaverse? Click here to reach out to our team.  

Subscribe To Our Blog