With societal changes driven by the evolving COVID-19 crisis, consumer behavior has changed. As a result, goods that had been typically purchased by consumers in brick-and-mortar retail are now being bought online via e-commerce and mobile commerce. Unsurprisingly, bad actors follow the flow of dollars and are targeting brands, their consumers, and their e-commerce revenue.
As demonstrated in the eMarketer chart below, purchases made by consumers via e-commerce channels are increasing in every category surveyed. The new post-COVID reality is that pharmacies, food & beverage, digital media companies, and others should consider enhancing their policing of digital channels to protect their customers, reputation, and revenues.