During this current health crisis, the global reliance on digital and virtual resources has exploded. People increasingly rely on these channels to stay productive, informed, connected, entertained, and supplied with goods and services in numbers that were hard to imagine even just six months ago.
Unfortunately, there are bad actors who are eager to take advantage of this uncertainty. These individuals focus on digital channels to capitalize on this change in both business and consumer behaviors.
Brands must respond with a heightened level of vigilance for abuse of their intellectual property. In addition, brands must look beyond the immediate crisis and consider what the implications for intellectual property and brand protection professionals will be beyond this pandemic.
To address these concerns, Appdetex, in conjunction with World Intellectual Property Review (WIPR), will be presenting the webinar Best Practices in Online Brand Protection: Changing Times, Changing Priorities on May 6th, 2020.
This informative webinar, featuring Frederick Felman (Appdetex), Fabricio Vayra (Perkins Coie), and Tom Phillips (WIPR), will look at current trends in online brand abuse, the latest scams, and statistics, and provide practical guidelines to help brands address these changes and elevate their current online brand protection strategies to help mitigate these risks.
To learn more and to register for this webinar, click here.