You may be surprised to see a whole new look for Appdetex when you visit our website. Our new identity comes as a result of in-depth research, market analysis, and conversations with our clients. We sought to honor our legacy identity while moving the brand forward and considering our future.
The past year has been an exciting one for Appdetex, marked by growth of the industry, in our client base, the addition of new team members and a move into a new office space where we consolidated all of our Boise based personnel. We felt it was important that our identity reflects these changes and accommodate our growth and evolution.
What is changing?
We’re changing our logo, our branding colors, and our website. Our core values and mission will remain the same, but we’re focusing our new identity to help better reflect the way we help our clients succeed.
We chose to change our original mark to help acknowledge the maturity, accessibility, and simplicity of our service. The new mark encompasses what we stand for; simple, to the point and uncomplicated, and serves as the cornerstone of all our new branding.
Color provides a strong visual link to our brand identity across a wide range of applications and is an essential element that defines a brand image. The consistent representation of these core colors helps reinforce the distinctiveness of Appdetex. We chose the following three colors to represent the core values of our company:
- Black represents strength, discipline and authority.
- Green represents safety, growth and resilience and symbolizes our commitment to helping brands mitigate threats to their reputation and revenue in digital channels.
- White represents simplicity and security.
With deep roots in intellectual property law and applying technical innovation to securing brands, Appdetex is dedicated to the success of brand protection professionals and we feel these colors are a reflection of that dedication.
Our New Website
Our renewed website includes improved navigation, updated product descriptions, and a fresher, more modern design.
Has anything else changed?
You’ll start to see our new branding reflected in social media profiles, products, and customer communications over the next few weeks and months, starting with a complete overhaul of the website look, feel, and colors as of today.
What hasn’t changed is our continued dedication to providing our best service and security to our clients. We will, of course, continue to execute with the high levels of professionalism your business deserves.
At Appdetex we are proud of the work we do and thankful for our employees, partners, and clients that have accompanied us on this journey and helped make this rebrand a reality.