Today, LexisNexis announced its alliance with Appdetex to bring online brand protection to Europe and the Middle East. This expansion with LexisNexis will enable a broader reach for us to help protect the reputation, relationships, and revenue online of global customers.
“With the accelerated adoption of digital channels during the COVID-19 pandemic, brand abuse has become systemic,” said Faisal Shah, CEO of Appdetex. “Coordinated networks and individual bad actors have stepped up their efforts to prey upon internet and mobile users and interrupt interactions between customers and the brands they trust. Our alliance with LexisNexis, a global intellectual property protection leader, will enable us to expand into new geographies more quickly than we could on our own.”
In order to combat wide scale brand abuse, LexisNexis will sell and support our Brand Protection Platform. The Appdetex Brand Protection Platform helps businesses identify and defend against brand misuse and hijacking that thrives online. Our technology efficiently and effectively identifies, removes, and continuously monitors for brand abuse across the internet.
Brands need potent weapons to fight economically-motivated bad actors who apply modern digital marketing strategies and technology to conduct systemic brand abuse and take advantage of consumers using the most loved brands as bait.
By teaming up with LexisNexis, we can help European and Middle Eastern brands protect their hard-won innovation. Our alliance will help brands find online brand abuse, investigate it thoroughly and stop it - quickly.
Please click here to learn more.
To read the full press release, click below.