AppDetex Brand Protection Blog

Digital Piracy: Costs and Consequences

Posted by Beckie Lombardi on Jul 10, 2018 10:04:22 AM

Digital piracy has been around since the inception of the Internet itself, and while countless countermeasures have been implemented by both government officials and brand holders, the problem has continued to grow to the tune of  $12 billion in losses to the United States' economy in 2017 alone.  Unfortunately, the cost of digital piracy is more than just financial. As a result of piracy and the illegal distribution of pirated content, the financial burden on legitimate companies has resulted in the estimated loss of more than 70,000 jobs annually.

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Topics: brand protection service, piracy, anti-piracy

Digital Piracy by the Numbers

Posted by Beckie Lombardi on Jun 26, 2018 5:47:24 PM

With the ease and availability of the Internet and the convenience of ripping, streaming, downloading and sharing, digital piracy is on the rise.  While often seen as a "victimless" crime, piracy is still, nonetheless, a crime, and if caught, a perpetrator can face legal repercussions ranging  from massive fines to time in prison, or both. 

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Topics: Brand Protection, brand protection service, anti-counterfeiting, piracy, anti-piracy

Digital Piracy and Protecting your IP

Posted by Beckie Lombardi on Jun 19, 2018 9:20:41 AM

With the ease of online distribution and the availability of affordable manufacturing, the number of incidents of global piracy are on the rise. For anyone with IP online, the threat is real, and the effects can be devastating to both the reputation and bottom line of companies large and small.  As perpetrator efforts become more creative and advanced, it’s up to brand holders to fight back. While there are numerous ways for the unauthorized use of digitally protected copyrighted materials to be traced and reprimanded using anti-piracy stings by several governing authorities, it’s often up to the IP holder to instigate the actions.

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Topics: intellectual property, trademark, copyright, licensing, intellectual property protection, trademark infringement

Cosplay, Copyright Infringement and IP Licensing

Posted by Beckie Lombardi on Jun 12, 2018 1:14:19 PM

Cosplay is phenomenally popular, and with the explosion of fan-based conventions and events, more IP and brand holders are seeing their work show up in elaborately made “homage” costumes.  While many cosplayers limit their creations to single pieces made for personal use, a few bad actors play fast and loose with designs, and some brand holders are discovering their hard work commercialized by unauthorized copycats.

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Topics: intellectual property, trademark, copyright

INTA 2018 OVERVIEW

Posted by Beckie Lombardi on May 30, 2018 11:22:34 AM

Another INTA annual meeting has come and gone. And with over 11,000 registrants from 150 countries in attendance at this year’s Seattle, Washington location, it was the biggest annual meeting yet. This year’s attendance statistics included 2,674 first time attendees, 1,254 corporate members, and 275 officials. It’s estimated that the conference pumped $20 million dollars into Seattle’s economy and helped support 4,763 jobs in the area.

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Topics: Brand Protection, anti-counterfeiting, inta2018

IACC 2018 Wrap-Up

Posted by Michael Krause on May 29, 2018 1:16:01 PM

We're heading into conference season and just wrapped up two whirlwind weeks in Seattle starting with IACC 2018.  The conference, a three-day event that combines cutting edge IP information and brand protection technology with top industry leaders, is always at the top of our "must attend" list.  Michael Krause, Head of Global Customer Success at AppDetex, was there.

 Michael’s recap of the event follows:

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Topics: brand protection service, ICANN, Conference

INTA 2018 TIPS FOR FIRST TIMERS

Posted by Beckie Lombardi on May 8, 2018 2:42:23 PM

It’s hard to believe another year has gone by, but here we are again…it’s May and that means INTA is on our schedule for this month! While last year’s events took place in Barcelona, this year it’s a little closer to home for the AppDetex team, and we are looking forward to our upcoming trip to Seattle.

With over 300 educational sessions, 100+ committee, project team and Committee Meetings as well as 30+ networking receptions and 100+ exhibitors, it promises to be another intense and information packed five days! This year’s highlights will include a focus on new anti-counterfeiting measures, the effects of the upcoming GDPR changes, and a focus on the ever-evolving IP landscape. On top of that, there are new excursion opportunities as well as speed networking aimed at getting attendees out into the surrounding areas and mingling, and an epic opportunity to see Joan Jett live at the Saturday night concert.

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Topics: INTA, Brand Protection, anti-counterfeiting, inta2018

Celebrating World IP Day

Posted by Gara McCutchen on May 7, 2018 1:33:20 PM

This year, the National Intellectual Property Rights Coordination Center (IPR Center) commemorated their 10th anniversary with an open house celebration at their Washington D.C. headquarters, coinciding with the observance of World IP Day.

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AppDetex's Seven Simple Values

Posted by Beckie Lombardi on Apr 23, 2018 8:22:29 PM

Keeping your brand safe in an increasingly digital and online world can be difficult.  Luckily, AppDetex's Marketplace Solution makes that job easier by following seven simple values.  Learn all about our Marketplaces offerings and how we help protect companies of all sizes when dealing with e-commerce.

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Topics: AppDetex, intellectual property, trademark, copyright, brand protection service, e-commerce, anti-counterfeiting, small business

5 Ways Small Businesses Can Fight Counterfeits

Posted by Beckie Lombardi on Apr 18, 2018 1:33:03 PM

As a brand holder for a small company, it’s easy to get lulled into a false sense of security when it comes to counterfeits and knock-offs. It’s tempting to tell yourself that bad actors are too busy chasing the big corporations to waste their time with smaller organizations.

While that may have been true before, advances in technology and the availability of cheap manufacturing and the emergence of affordable 3-D printers, means anyone can fall victim to IP theft, regardless of size. It’s estimated that the global economy loses over $350 billion dollars in sales to counterfeit goods each year.

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Topics: Brand Protection, anti-counterfeiting, small business

What is Online Brand Protection?  A Quick Primer.

Posted by Beckie Lombardi on Apr 3, 2018 1:31:14 PM

As any good business person can tell you, a brand is only as strong as its reputation. This reputation, built by the development of high quality products, marketing, and outreach to customers through advertising and public relations, may take years of hard work and dedication, which is why protecting it is so critical.

Brand protection basics include ensuring your goods, products, logos, and designs are all protected with trademarks and copyrights, but in today's increasingly digital market, online brand protection is increasingly important.

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Topics: Brand Protection, brand protection service

2018 Brands & Innovations NY

Posted by Michael Krause on Mar 27, 2018 4:56:30 PM

Part of fulfilling the AppDetex promise to consistently provide our clients with the most cutting edge information and protection means sending out members of our team to different brand protection conferences and symposiums around the world. Last week, Michael Krause, Head of Global Customer Success, attended INTA’s Brands and Innovation Conference in New York City.

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Topics: brand protection service, intellectual property protection, trademark infringement, block chain

Wrapping-Up the Annual McCarthy Institute Symposium

Posted by Beckie Lombardi on Mar 14, 2018 11:08:21 AM

Springtime for brand protection means conference season, and AppDetex was honored to attend the recent McCarthy Institute Symposium at the University of San Francisco Law School on February 23rd.  Here's our quick wrap-up.

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Topics: AppDetex, brand protection service, blog posts

Counterfeiters Can Do Major Damage to Your Brand’s Reputation

Posted by Guest Post on Feb 27, 2018 9:26:47 AM

 

*This blog was originally posted on the Fredrikson & Byron, P.A. website. 

Counterfeiters can do major damage to your brand's reputation.  Just ask brands like 3M, whose respirator masks were knocked off by an Asian manufacturer that sold products that looked very similar to 3M’s authentic goods, but did not protect workers’ lungs … or 5-Hour Energy®, whose drinks were counterfeited in a filthy, unregulated plant … or Apple, whose phone chargers were knocked off by manufacturers that sold products that started on fire.

These sorts of counterfeiting scenarios can do irreparable harm to a brand. That is why those who have worked so hard to build a brand must protect it.

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Topics: knockoff, brand protection service, blog posts, anti-counterfeiting

Counterfeits and How Small Businesses Can Fight Back

Posted by Beckie Lombardi on Feb 20, 2018 12:05:21 PM

As a brand holder for a small company, it’s easy to get lulled into a false sense of security when it comes to counterfeits and knock-offs. It’s tempting to tell yourself that bad actors are too busy chasing the big corporations to waste their time with smaller organizations. 

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Topics: brand protection service, blog posts, anti-counterfeiting