AppDetex Brand Protection Blog

4 Reasons You Need Brand Protection Right Now

Posted by Beckie Lombardi on Jul 20, 2017 9:20:45 AM

Building a brand online is more than just making sure you have a good-looking website and that your logo is properly trademarked. Bad actors lurk in the shadows online waiting to prey on unsuspecting companies and consumers.  Any company, no matter the size, is at risk and if you wait until after your brand has been compromised to act, it might be too late.

Here are four reasons you need brand protection right now.

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Topics: Brand Protection

AppDetex Press Release Just Issued

Posted by Beckie Lombardi on Jul 18, 2017 6:19:24 AM

We just issued an official Press Release about the changes taking place at AppDetex. Here’s a quick overview:

AppDetex Expands in Boise

AppDetex opened expanded offices in downtown Boise, Idaho. The additional space will house its marketing, sales, and product teams and includes a conference room in a re-designed facility. The added expansion allows AppDetex to accommodate its fast growth and keep pace with current and future client needs.

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AppDetex Expands in Boise, Idaho

Posted by Beckie Lombardi on Jul 13, 2017 5:34:41 PM

We're excited to announce that AppDetex has launched its redesigned website, corporate logo and opened the doors to our new office expansion.

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10 Tips to Help your Customers Avoid Purchasing Counterfeit Goods

Posted by Beckie Lombardi on Jul 10, 2017 4:52:50 PM

They say imitation is the highest form of flattery, but when it comes to corporations, illegal trademark and product infringement, imitation can easily go from flattery to felony. According to OECD.com, counterfeit items add up to nearly half a trillion dollars a year. And yes, that’s trillion…with a T.

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Topics: Marketplaces, Counterfeit

Branded Apps Aren't Just for the Big Corporations Anymore

Posted by AppDetex Marketing on Jun 29, 2017 6:00:00 AM

 App Annie just released its most recent forecast, reporting that globally, people will spend a total of 3.5 trillion hours on mobile apps by the year 2021. Those hours are expected to generate revenue of over $6.3 trillion dollars, up from $1.6 billion in 2016. The United States is the current global leader in app development with Google Play and iOS apps making up 24% of all new apps released in 2016.

With this forecasted growth in the mobile app marketplace, brands have to ask themselves, is now the time to get in on the app boom?


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Topics: Mobile Apps

Social Media Influencers and Keeping Your Brand #Hashtag Compliant

Posted by AppDetex Marketing on Jun 27, 2017 6:00:00 AM

Social media is big business these days. Instagram boasts 250 million active daily users, and with 6,000 tweets a second, Twitter racks up over 500 million tweets per day.

While brand holders and companies are taking advantage of this by starting their own social media accounts and sending out their own messages, the practice of using social-media influencers, endorsements and sponsored posts has exploded, and it’s caught the attention of the FTC.

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Topics: Social Media

Brand Holders and the Future of Bland Branding

Posted by AppDetex Marketing on Jun 15, 2017 6:00:00 AM

Buying cigarettes in Australia is a surreal experience. Gone are all signs of individual company branding; bright packages adorned with mascots, imagery and iconic logos have been replaced with identical drab, dark brown packs. The color, Pantone 448C, selected specifically because of its unappealing hue, is broken up by grisly and graphic photographs and bold warnings that detail the toxic ingredients and medical destruction long term chronic smoking can cause. And while each pack is individually identified by its originating manufacturer, it’s done in a font that is mandated in size, style, location, and color by the government.

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Topics: Brand Protection

INTA Overview and Daily Highlights

Posted by AppDetex Marketing on Jun 8, 2017 6:00:00 AM

Another INTA annual meeting has come and gone, but the information we gathered from the workshops, lectures, and breakouts will prove to be invaluable long after our Barcelona sunburns have faded.

Beautiful Barcelona photo courtesy of INTA Blog

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Topics: INTA

Cybersecurity and the Explosion of Mobile Apps

Posted by AppDetex Marketing on Jun 6, 2017 6:00:00 AM

Mobile devices are everywhere. From the casual user who checks Facebook on their phone to the employee who uses mobile integrated software to do their job, the number of devices and apps that run on those devices has exploded. Unfortunately, along with the ubiquitousness of mobile devices comes a proliferation of malware and ways for bad actors to maliciously access your information using apps.

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Topics: Mobile Apps

INTA 2017 Wrap-Up

Posted by AppDetex Marketing on Jun 1, 2017 6:00:00 AM

INTA 2017 was just five short, absolutely whirlwind days, but we’re back, we’ve unpacked our bags, done a few loads of laundry, and finally caught up on some sleep…and now it’s time to share what we learned from our Barcelona adventure.

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Topics: INTA

IACC 2017 Barcelona Wrap-up

Posted by AppDetex Marketing on May 30, 2017 6:00:00 AM

We’re saying welcome home to our hardworking INTA/IACC team! With two conferences back to back in Barcelona, there was a lot to cover in 7 short days. We’re debriefing with them on all their adventures and sharing what we learned with you here.

Let’s start with IACC.

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Topics: INTA, IACC

IP, Cosplay, and Copyright Infringement

Posted by AppDetex Marketing on May 25, 2017 6:00:00 AM

As a game developer, you put everything into creating your product—from hundreds of hours of hard work, a good deal of blood, sweat and tears; game development is anything but easy.

And then it happens; the Cosplay world finds your characters, falls in love, and now you see homemade Cosplay versions of your hard work popping up at conventions and online photo streams everywhere.

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Topics: Brand Protection

Part 3: Useful Phrases in Spanish  for Survival at #INTA2017 #IACC2017 Barcelona

Posted by AppDetex Marketing on May 22, 2017 6:00:00 AM

The INTA annual meeting is in full swing. As there may be opportunities for getting out and about the fabulous host city of Barcelona, we wanted to bring you a few more key phrases and vocabulary words.

 

Dining in Barcelona is always a social affair, so we’ve included some words to make your trips out to local restaurants a little easier.

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Topics: INTA, IACC

Whois@ INTA: Ilya Kuchernko, Director of Sales, AppDetex

Posted by AppDetex Marketing on May 19, 2017 6:12:00 PM

We are a few days away from the 139th INTA annual conference. Our bags are packed, suits are pressed and we are ready to head to Barcelona. Before we head out, we wanted to introduce a couple more team members, including Ilya Kucherenko, Director of Sales at AppDetex.

We took a minute with Ilya to get his thoughts on AppDetex and the upcoming INTA show.

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Topics: INTA

The Slippery World of Fake Olive Oil

Posted by AppDetex Marketing on May 19, 2017 6:00:00 AM

If we consider the world of luxury goods, when a consumer thinks counterfeit products, odds are the first to come to mind are shoes and purses, followed closely by watches. Unfortunately, these items share a history of being ‘knocked-off’, despite valiant efforts to stem counterfeiting practices. Savvy consumers, loyal to their brands, know what to watch for and make legitimate purchases. They know and trust the brand; the brand holds value to them.

To further explore this topic, let’s consider counterfeit practices in food, specifically, olive oil.

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Topics: Brand Protection, Luxary Goods